Red-hot ginger men

In his new book, Red Hot 100, photographer Thomas Knights has taken shots of some gorgeous redheads in a bid to end “gingerism.”

“This is a book that is not only pleasing on the eye, but also holds a mirror up to current perceptions of male beauty and asks the question, why are there so few ginger heroes or heartthrobs in Western culture?” Knights says.

The book launched at Bosi Contemporary art gallery in New York City, and the ginges are also featured in a 2015 calendar.

Check out some of the red-hot photos and a making-of video:

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