BCRAD performs Beyoncé’s ‘Pretty Hurts’ in ASL

The British Columbia Rainbow Alliance of the Deaf (BCRAD) has made a video performing Beyoncé’s “Pretty Hurts” in American Sign Language.

“I chose this video because I was inspired by people who spoke against the society’s standards of beauty and other cultural appropriation,” says Landon Krentz, whose two-year term as president of BCRAD recently ended. “This video incorporates my deaf experience in the hearing world. While the translation in ASL begins with a very insecure message, the video completes its story by standing up for ourselves with a positive attitude around self-identity.”