With the possible exception of amateur hairstylists, people tend to gravitate towards professionals when seeking services. No one goes to Kijiji when looking for a new dentist, nor should they. This is true for nearly all professions, from doctors to driving instructors, but for some reason within pornography there exists a market for amateurs.
One company appealing to our collective fetish for fresh freckled faces is youlovejack.com. Operating out of Toronto since 2006 youlovejack.com has produced over 1,100 photosets and companion videos, making it an industry leader in amateur content.
Company president Karl Edwards credits the success of amateur sites like his own to social media trends and “sites like Tumblr that feature non-stop streams of amateur content.”
People are tired of “seeing guys pretend to have sex,” he says. “They’re looking for something real instead of something manufactured.”
Edwards is no rank amateur himself. Starting his career in web programming, he changed gears to porn in the late 1990s, taking on all roles from photographer, post-production, publicity, branding and managing his sites.
Make no mistake, despite the amateur models, youlovejack is a highly professional site. It’s bright, easy to navigate and houses hundreds of video and photo sessions, under the appropriate banner “real amateur homemade gay porn videos.”
Charging reasonable monthly memberships, the site is also able to avoid annoying advertisements in the margins.
I spent a few evenings reviewing some of the site’s content, with largely favourable results. To begin, there was Robin Ford, who I assume is using a pseudonym. Like most of the site’s models, he is tall, thin and hung — the antithesis of his fake-namesake.
Each of the videos starts the same way, with the model fully clothed, sitting alone, in Ford’s case on a beige futon. He slowly gets himself hard, making occasional eye contact with the camera. He doesn’t smile, or say a word, which adds to the sexual tension in the room.
Quickly his pants are in a puddle at his feet, exposing a pair of plain grey boxers that are most assuredly non-professional. The camera work is effective and efficient, switching back and forth from full body shots to closeups, but not frantically. Robin Ford continues jerking off eventually getting completely naked and engaging in a little light ass-play.
The scene ends as one might expect, all over Robin Ford’s abs, and still without a word spoken.
I can picture this amateur pornstar pulling on his grey boxers and blue jeans and heading back out into the real world. It’s this “man on the street” quality that makes youlovejack.com and its models so enjoyable. It is completely realistic to think you might run into one of these guys at the laundromat or in the produce section.
Edwards has succeeded in the often-difficult and ever-changing world of adult entertainment by producing consistently watchable videos of attractive men.
“I’m a believer that content is king,” he says. “That if you produce excellent content that people want to see, and charge a fair price for that content, you’re going to do okay.”
Far from an amateur haircut that leaves the head beneath dissatisfied and angry, youlovejack.com is both completely satisfying and deeply satisfying
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