Barney’s New York’s The Window: Brothers, Sisters, Sons & Daughters campaign “hopes to help break stereotypes and build social acceptance of transgender people.”
The iconic store has teamed up with the National Center for Transgender Equality (NCTE) and the LGBT Community Center (The Center) for its spring campaign, which features 17 transgender models.
Shot by famed photographer Bruce Weber in New York City, many of the models “were photographed and filmed surrounded by family, friends and loved ones. By depicting these human connections, Weber was able to represent both the struggles and triumphs a trans person may face in relation to their gender identity.”
The campaign is about more than the models’ pretty faces; they also share their stories, with Vanity Fair writer Patricia Bosworth conducting the interviews. The first subjects are models Katie Hill and Arin Andrews, featured in the shot above. Watch their video interview here and check out a promo for the campaign below.
Barney’s New York will be donating 10 percent of all Feb 11 sales from its 11 flagship stores nationwide and from barneys.com to The Center and NCTE. Proceeds will be divided evenly between the two charities.
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