Is Labubu a gay icon? If you’ve been on the internet recently, you’ve likely seen the Pop Mart phenomenon Labubu. She’s fuzzy, she’s slightly scary-looking and she’s been selling out in seconds—even with her high price tag.
But interestingly, she’s also fostered a devoted fan base of queer people. People are dressing like Labubu at Pride parades, queer tattoo artists are giving them custom ink and there’s even a very thorough tutorial on how to give a Labubu a BBL, if that’s something you’re into. And celebs like Rihanna, Lisa, Dua Lipa and even Bethenny Frankel have been seen accessorizing with the dolls.
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We break why and how this strange little monster has become so beloved by the gays.
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