Popular brands’ Pride Month collections have become an annual subject of analysis, critique and backlash over the years. For every lighthearted jab at Target releasing rainbow dog-poop bags, we’ve also seen years where the very same brand walks back collaborations with trans artists after right-wing backlash.
Amidst the wave of government attacks on diversity, equity and inclusion in the United States and beyond, it’s unfortunately not surprising that brands are phoning it in this year with their Pride merch.
Senior editor Mel Woods looks at how brands ranging from Levi’s to Abercrombie have dropped underwhelming 2025 Pride collections full of very jorts-heavy offerings.
Advertisement
Why you can trust Xtra
