2025 Pride collections lean heavily into jorts

ANALYSIS: From American Eagle to Target, many of this year’s Pride offerings are bland on bland

Popular brands’ Pride Month collections have become an annual subject of analysis, critique and backlash over the years. For every lighthearted jab at Target releasing rainbow dog-poop bags, we’ve also seen years where the very same brand walks back collaborations with trans artists after right-wing backlash. 

Amidst the wave of government attacks on diversity, equity and inclusion in the United States and beyond, it’s unfortunately not surprising that brands are phoning it in this year with their Pride merch. 

Senior editor Mel Woods looks at how brands ranging from Levi’s to Abercrombie have dropped underwhelming 2025 Pride collections full of very jorts-heavy offerings.

Senior editor Mel Woods is an English-speaking Vancouver-based writer, editor and audio producer and a former associate editor with HuffPost Canada. A proud prairie queer and ranch dressing expert, their work has also appeared in Vice, Slate, the Tyee, the CBC, the Globe and Mail and the Walrus.

Read More About:
Culture, Video, Identity, Video, Business, Pride

Keep Reading

Canadian judge halts deportation of non-binary American

The ruling could set a massive precedent for trans and non-binary Americans seeking refuge in Canada amidst Trump’s wave of anti-trans attacks

Canada reportedly considered advisory for trans travellers to the U.S.

A new report from Reuters shows that Canadian officials struggled to advise travellers on Trump’s trans policies following his January executive order
FTC Chairman Andrew Ferguson testifies in Washington, DC.

The U.S. Federal Trade Commission takes aim at gender-affirming care

ANALYSIS: The U.S. government agency hosted an event about the “dangers” of gender-affirming care for minors. But that’s not what the FTC does at all.

What does Moms For Liberty have to do with Alberta’s new school library standards?

ANALYSIS: A new report found Alberta officials referenced a book rating website with ties to the controversial advocacy group