Is Labubu a gay icon?

Is Labubu a gay icon? If you’ve been on the internet recently, you’ve likely seen the Pop Mart phenomenon Labubu. She’s fuzzy, she’s slightly scary-looking and she’s been selling out in seconds—even with her high price tag.

But interestingly, she’s also fostered a devoted fan base of queer people. People are dressing like Labubu at Pride parades, queer tattoo artists are giving them custom ink and there’s even a very thorough tutorial on how to give a Labubu a BBL, if that’s something you’re into. And celebs like Rihanna, Lisa, Dua Lipa and even Bethenny Frankel have been seen accessorizing with the dolls. 

We break why and how this strange little monster has become so beloved by the gays.