Some Olympian lugers weren’t too thrilled with their sport being represented as gay in a brilliant ad from the Canadian Institute of Diversity and Inclusion that says, “The Olympics have always been a little gay. Let’s keep it that way.”
“To compare sports to sexuality is ridiculous,” Christian Niccum, a member of the American luge team, said in response. “When we were kids I didn’t get on the doubles sled thinking, well it never even crossed my mind, that ‘Oh, this is gay.’ You think of, like, wrestlers, football players or whoever — ‘Oh, it’s male-on-male contact, so something is going on.’ It’s just sportsmanship. When did we become so sexual about everything?”
Talk-show host Jimmy Kimmel doesn’t attempt to answer Niccum, but he does have some ideas about how to make the Olympic luge less gay. Check out the original ad and Kimmel’s suggestions:
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