MAC Cosmetics runs ad featuring female bodybuilder

Despite the rise in ads featuring real women with healthy body-types, as opposed to the “human coat hangers” that previously dominated high-fashion ads, there is one body-type that’s pretty often been neglected: bodybuilders.

Sadly, there aren’t a lot of high-fashion ads out there that appeal to women who can knock a motherfucker out. At least, not until now: behold MAC Cosmetics’ new ad, called Strength, which features a female bodybuilder serving high-glam realness.

WOW. Okay, not only is she super pretty, but I’m actually kinda jealous of her arms. Congrats, MAC, that is some sweet androgyny.

Keep Reading

Collage featuring drag performers and the numbers 2025

The top 10 ‘Drag Race’ lip syncs of 2025

International seasons dominate the list of best performances of the year

Silky Nutmeg Ganache on taking a ‘Slaycation’ with Alyssa Edwards

The ‘Canada vs. The World’ star talks the value of a variety of drag TV and Miss Fiercalicious’ desire to be Galinda

2025 was about finding solace in the human-made slop

AI’s got nothing on good quality dumb entertainment—and only people can make that
Alyssa Edwards out of drag writing in a notebook

‘Canada’s Drag Race’ Season 6, Episode 4 recap: Battle it out

A fan favourite maxi-challenge from “Canada vs. The World” makes its return